A B O U T   Z U N A   S U R F

Zuna Surf is a San Francisco-based publishing and creative services group that that specializes in surfing, adventure travel and related action sports. We publish the twice-monthly Swell Events e-newsletter, which publicizes a calendar of upcoming surf-related events and local social gatherings. Our services also include brand and marketing consulting, grassroots promotion, and advertising.

Zuna Surf is headed up by Monica Lee, a tech entrepreneur and avid traveling surfer who enjoys bringing the surf community together in fun ways for good causes.  Whether it's producing surf competitions or promoting artists, authors, filmmakers, and athletes, we always have an eye on encouraging an environmentally sound ocean. In addition to being passionate surfer, Monica brings deep experience in the venture capital, Internet e-commerce, and event production to Zuna Surf endeavors.

Since 1999, Monica has helped produce numerous Northern California surf community events, contests and fundraisers, including surf fashion shows and swap meets to book signings, art auctions and film screenings, prior to founding Zuna Surf and while at Zuna.

E V E N T S + S P O N S O R S + P A R T N E R S

Below are a number of surf-relatet events, sponsors and non-profits that Monica has worked with or produced while at Zuna, as well as prior to Zuna.


Matt Warshaw Book Signing – Encyclopedia of Surfing (2003)

Matt Warshaw Book Release Party w/Jeff Divine - Surf Movie Tonite!   (2005)

Matt Warshaw Book Signing  – Zero Break (2004)

Steve Hawk Book Signings – Waves (2005)

Sean Collins Book Signings - Surfline's California Surf Guide  (2006)


  contests & festivals
  Gathering of the Tribes Holiday Scrimmage & Party  (2003, 2004)
NorCal Women’s  Surf Fest  (2003, 2004, 2005, 2006)
Women on Waves Longboard Surf Fest (2006)
  fashion & art

Elements | Fall 2005 -   a Save the WavesSurf Art + Fashion Benefit PARTY

Elements | Spring 2005 -  a SurfAid art + fashion benefit PARTY

Women on Waves Surf Art & Fashion Benefit  (2006)


  film & video

 A Ticket to Ride with Robert Wingnut Weaver (1999)

Big Wave Rave (One Winter Story) - (2004)

Great Highway Surf Film Benefit  (2005)

Mavericks Surf Benefit & Screening (1999)

Outdoor Surf Movie Night:  North Shore & One Winter Story Trailer (2006)

Sarah Gerhardt + One Winter Story  | Silent Auction & Film Sneak Preview (2006)

Yerba Buena Private Event: Surf Trip Exhibit Opening | with Jeff Clark & Mavericks (2000)


  surf clinics

Surf Clinics with Club Ed

Surf Clinics with Mary Osborne

Surf Clinics with pro Pauline Menczer

Surf Clinics with Richard Schmidt

Surf Clinics with Roxy Pro Julie Cox

Surf Clinics & Travel with Terry Simms


  swap meets

Surf Swap Meet Pacifica (2004, 2005, 2006)

Surf Swap Meet San Francisco with Aqua Surf Shop (2003)

Surf Swap Meet Santa Cruz (2004, 2005, 2006)

   NON-PROFITS include:    

City of Pacifica

Pacifica Skatepark

National MS Society- NorCal

Reef Check

San Pedro Creek Watershed Coalition


Save The Waves Coalition
Surf Aid International

Surfrider San Francisco

Surfrider Marin

Surfrider San Mateo


Surfrider Santa Cruz


Women's Crisis Support

Yerba Buena Center for the Arts

  SPONSORS & PARTNERS include:    

831 Clothing
Aaron Chang
Action Sports Unlimited

Adina Beverages

Aqua Surf Shop



Big Yank Surf Shop


Board Buddy

Bodega Bay Surf Shack

California Surf Shop
Carve Designs

Chronicle Books

Clif Bar

Cobalt Surfboards

Dickie's Girl

Downward Dog Yoga

Endless Indo

Essential Surf

Finlandia Vodka
Freestyle Watches

Girls Adventure Out

Glissade Snowboards
GreenBrew Skateboards

Guy Takayama/GT Surf Designs

Harbour Surfboards

Headhunter Sunscreen

Hess Surfboards

Hotline Wetsuits

HMB Board Shop


Jeff Clark Surfboards
Johnny Rice Surfboards

Longboard Magazine

Malibu Rum

MacCallan Scotch


Mystic Surfboards

Newman’s Own Organics

NorCal Surf Shop


Paradise Surf Shop


Point Conception


Powerlines Production

Proof Lab Board & Art Gallery

PSOAS Massage
Pura Vida Adventures


Richard Schmidt Surf School



San Francisco Surf Shop


Santa Cruz Surf Shop


Santa Cruz Surf School

Sex Wax

Simple Shoes

SG Magazine
Smith Optics
Sonlight Surf Shop

Sports Basement
Surf Camp Pacifica


Surf Life for Women

Surfer Magazine

Stella Artois

StickMan/StickGirl Surfboards


Taco Bell

The Log Shop

Togos Sandwiches

Toyota of Santa Cruz
Trader Joe's
Twin Fin Wine

Two Mile Surf Shop

Velvet Eyewear

Vitamin Water

Vernor Surfboards

Wegener Surfboards

Wet Magazine
Wind Over Water Kiteboarding School
Wise Surfboards



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zuna surf inc.  san francisco, ca   tel:  415-990-1606

© ZunaSurf 2006  |  ZunaSurf logo image by David Pu'u